Why it worked
The video uses a high-energy, feel-good aesthetic combined with trending music and relatable, heartwarming social interactions that encourage repeat viewing.
Summary
A montage of people handing out red heart-shaped balloons to strangers on the street. The video is set to the song 'Follow Excitement' by Rizzle Kicks and Rachel Chinouriri with lyrics overlaid on the screen.
Structure
- 1Montage of people walking on the street
- 2People handing out heart balloons
- 3Close-ups of people receiving balloons
- 4Final shot of the group together
On-screen text
I DONT KNOW BUT I LIKE IT
IM TRYING TO FOLLOW EXCITEMENT
WE DONT NEED MUCH TO LIGHT IT
JUST A LITTLE BIT
JUST A LITTLE BIT