Yo, excuse me, you could take this orange and make me, like, a specialty coffee drink with it?

@bluedovecoffee

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Blue Dove Coffeebluedovecoffee.com

5 videos

Why it worked

The video uses a high-stakes, slightly absurd premise (the 20-dollar orange request) to create immediate curiosity and engagement, while showcasing the brand's unique offerings in a natural, entertaining way.

Summary

A customer asks a barista to make a specialty coffee drink using an orange, leading to the creation of a blood orange espresso spritz. The barista and customer then taste and rate the unique beverage.

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Transcript, structure and on-screen text

5 beats, a 236-word transcript and 45 lines of on-screen text — the parts you need to write your own version.

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Original caption

I hate these crazy requests... put 20 pucks is 20 #startup #entrepreneurs #nyc #startuplife #smallbusinessowner #bluedovecoffee #coffeelovers #coffeeshop #coffeecart #supportlocal #coffeecommunity #veteranowned #veterans #coffee #unionsquare #veteranowned #nyccoffee