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All breakouts
331Talking HeadWarning hookEducation
Hook
Ada yang udah pernah beli alat ini? Jangan deh, jangan pernah beli, percuma kalau nggak tahu fungsinya, ini cuma menuhin rak piring kamu doang.
@dapurceumilan
15.8K followers · usually 142 views a post
Views
44.5K
Likes
3.3K
Comments
42
Shares
21
Promoted product
Ebook 10 Resep Jajanan Viral Roti Bakar Mini
Why it worked
The video uses a 'negative' hook that creates curiosity by telling viewers not to buy a popular product, which is then immediately resolved by offering a free, high-value resource.
Summary
The creator discourages viewers from buying a sandwich maker unless they have her free ebook of recipes to use with it. She offers to send the free ebook to anyone who comments, likes, and shares the video.
Structure
- 1Negative hook discouraging a purchase
- 2Revealing the product as the solution
- 3Showing the ebook on a smartphone
- 4Call to action to comment for the link
Product placement
The sandwich maker is held by the creator throughout the video, and the digital ebook is displayed on a smartphone screen.
Original caption
Jangan beli alat panggang roti ini kalo belum punya Ebook Resep Gratis 10 Ide Jajanan Viral ROTI BAKAR MINI Kalo belom punya ebook ini, alat panggang ini cuman menuh2in rak piring doang! Tapi kalo punya ebook ini, kamu bisa bikin 10 Jenis Makanan Cemilan yg bisa dijadikan Ide Jualan Laris & Viral. Komen "MAU" Jangan lupa FOLLOW, LIKE & SHARE Nanti CeuMilan kirim link downloadnya GRATIISSSS!!! #ebookgratis #idejualan #jajananviral #rotibakar #sandwichmaker
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