Why it worked
The video uses a 'negative' hook that creates curiosity by telling viewers not to buy a popular product, which is then immediately resolved by offering a free, high-value resource.
Summary
The creator discourages viewers from buying a sandwich maker unless they have her free ebook of recipes to use with it. She offers to send the free ebook to anyone who comments, likes, and shares the video.
Structure
- 1Negative hook discouraging a purchase
- 2Revealing the product as the solution
- 3Showing the ebook on a smartphone
- 4Call to action to comment for the link
Product placement
The sandwich maker is held by the creator throughout the video, and the digital ebook is displayed on a smartphone screen.
Call to action
Komen "MAU" Jangan lupa FOLLOW, LIKE & SHARE
On-screen text
Ebook Gratis 10 Resep Jajanan Viral ROTI BAKAR MINI
ADA YANG UDAH PERNAH BELI ALAT INI
JANGAN DEH JANGAN PERNAH BELI
PERCUMA KALAU NGGAK TAHU FUNGSINYA INI CUMA MENUHIN RAK PIRING KAMU DOANG
NIH AKU ADA EBOOK 10 JENIS MASAKAN YANG BISA KAMU COBA UNTUK JUALAN LARIS MANIS INI PAKAI ALAT INI
GRATIS AKU BUATKAN UNTUK KAKAK
KOMEN MAU
JANGAN LUPA LIKE KOMEN AND SHARE
NANTI AKU KIRIMKAN LINK DOWNLOADNYA GRATIS UNTUK KAKAK SEMUA