Small social media apps are on the rise

@carmscrolls

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SoundTikTok sound · original sound - carmscrolls

Promoted product

Ditto

Download Ditto Music by Ditto Limited on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Ditto Music.

2 videos2 creators

Why it worked

The video provides valuable industry commentary on social media trends, which builds credibility before naturally introducing the product as a solution that aligns with the discussed trend.

Summary

The creator discusses the rise of niche social media apps as an alternative to major platforms, highlighting the app Ditto as a positive example. She shares her personal experience using the app and praises its community-focused approach.

Structure

1Introduction to the trend of niche social media apps
2Explanation of the tension between major platforms and niche apps
3Introduction of Ditto as a specific example
4Showcasing the Ditto brand campaign video

Original caption

Less brain rot, more intentional social (if that exists) with @dittolists #socialmediamanager #socialmediastrategy #techstartup #foundercontent #brandstrategy

More from @carmscrolls

Product placement

The creator explicitly names and demonstrates the app Ditto, showing its interface and a promotional video for the app.

On-screen text

Small social media apps are on the rise

Transcript

If you have a love hate relationship with social media, I think you should start to pay attention to some of these up and coming niche apps that are starting to disrupt the major platforms. I've talked before about this tension between the Goliath super platforms that are starting to borrow so many features from other platforms and then the way that they're being challenged by these little apps that are really just offering one sliver of the social media experience but in a way that people find relieving. And right now I am living for this app Ditto which is basically just a list sharing app that combines joy and simplicity without a lot of the pitfalls of other social media platforms. Plus their CEO and founder Lily Sun crushed it with this campaign video where they're going around to different American campuses to find ambassadors. I recently downloaded the app and have been enjoying such lists as experiences as the token zillenial in the workplace and this highly detailed three pager called celebrities I thought were cool when I was a kid male edition which is pretty relatable. I understand but Ben Diesel, nah. They are focusing masterfully on building community and I think they're breathing just a breath of fresh air into the social media landscape right now. I am cheering them on.