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3.6Talking HeadOther hookLifestyle
Hook
Keep in touch, okay?
@erinndubs
119.4K followers · usually 1.8K views a post
Views
6.4K
Likes
139
Comments
12
Shares
22
Why it worked
This video likely resonated with viewers who have experienced similar workplace dynamics, particularly the emotional aspect of a colleague's departure for maternity leave. The relatable dialogue and the use of a common scenario create a strong emotional connection.
Summary
Two women discuss one of them going on mat leave. One woman expresses concern about functioning without her colleague, while the other reassures her that she has things covered and will be available if needed.
Structure
- 1Colleague going on mat leave
- 2Expressing inability to function without her
- 3Reassurance of support
- 4Phone call about a problem
- 5Expressing sadness about missing the colleague
Product placement
Azur (appears, a logo on a mirror, removing it would not change what happens in the video)
Call to action
Keep in touch, okay? Don't worry, I've got some speed down. I'll call you if I ever have a problem.
On-screen text
When your right hand is going on mat leave and you can't function without her 🤷♀️
Original caption
I can’t do this.
More from @erinndubs
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