Why it worked
The video leverages high-quality, moody cinematography and relatable, aspirational text overlays to create an emotional connection with the viewer, encouraging them to reflect on their own goals and discipline.
Summary
A montage of cinematic, moody shots featuring a person working on a computer, driving at night, and walking through a retail space. The video uses text overlays to convey a message about the fear of being average and the consequences of breaking promises to oneself.
Structure
- 1Cinematic shot of the ocean at night
- 2Person working late on a computer
- 3Driving through a tunnel at night
- 4Walking through a modern clothing store
- 5Final text overlay about breaking promises
On-screen text
inspired by the fear of being average.
do you see what happens when you break your promises?
if you do, open your eyes.