OpenAI

@jas_a.iandmarketing

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SoundTikTok sound · original sound - johnny.depp.fans

Promoted product

Sora 2

Our latest video generation model is more physically accurate, realistic, and controllable than prior systems. It also features synchronized dialogue and sound effects. Create with it in the new Sora app.

3 videos3 creators

Why it worked

The post leverages the novelty and hype surrounding OpenAI's new AI model, Sora 2, by showcasing its capabilities and the exclusive invite-only access to its app. This creates a sense of urgency and exclusivity, driving engagement.

Summary

The post announces the release of Sora 2, OpenAI's latest video generation model, highlighting its advanced capabilities. It then shows an invite-only screen for the new Sora app, prompting users to enter a code to join.

Structure

1Announcement of Sora 2
2Description of Sora 2's features
3Invitation to download the Sora app
4

Original caption

This new video generation model is invite only right now #sora #openai #chatgpt #sora2 #aivideomodel

More from @jas_a.iandmarketing

Product placement

The post promotes OpenAI's new AI video generation model, Sora 2, and its associated app. The first slide shows the official announcement on the OpenAI website, and subsequent slides depict the invite-only access screen for the new Sora app.

Call to action

Download the Sora app

On-screen text

OpenAI September 30, 2025 Research Release Product Sora 2 is here Our latest video generation model is more physically accurate, realistic, and more controllable than prior systems. It also features synchronized dialogue and sound effects. Create with it in the new Sora app. Download the Sora app Everything you need to see and hear was generated by Sora 2 INVITE ONLY ! Enter invite code 0 P 3 N A 1 Join New Sora Don't have an invite code? Stay on old Sora

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