Overshot — find the TikToks breaking out, and what they're selling

Loading video…

Day in the life ft. Software Engineer at sky

@joravarsinghpunia

15.9K followers · usually 1.9K views a post

Views

160.6K

Likes

8.7K

Comments

202

252

Selling · Course / Info

Free guide to get into tech

Why it worked

The video leverages the popular 'day in the life' format to build relatability and authority, then uses a low-friction lead magnet (commenting a keyword) to drive engagement and capture leads.

Summary

A software engineer documents their daily routine at the office, including meetings, coding sessions, and lunch. The video concludes with a call to action for a free guide on how to get into the tech industry.

Structure

1Morning commute and arrival at the office
2Setting up the workspace and morning meetings
3Coding, debugging, and lunch break
4Afternoon coding session and successful unit tests
5Leaving the office and driving home

Product placement

The creator promotes a free guide to get into tech mentioned in the caption.

Call to action

Comment “CODE” and I’ll DM it to you

On-screen text

Day in the life ft. Software Engineer at sky 8:30 Travel to office 8:45 Arrive at office 8:55 Set up desk for the day 9:00 Morning team meeting 9:30 Pair programming 10:15 Went for a walk around the office Live filming for Sky News 10:30 Solo coding - Feature not working 11:30 Debugging broken code 12:25 Let's get lunch I'll meet you there Decent lunch - 8.2/10 13:30 Weekly check-in meeting 14:10 Quick coffee run before locking in 14:15 Intense afternoon coding session 15:58 Got unit tests to pass 17:18 Online training done 17:25 Office is empty 17:37 Back to the beast 17:39 Hometime

Original caption

Day in my life as a Software Engineer (without a trending audio). If you want my free guide to get into tech, comment “CODE” and I’ll DM it to you (free of course). #coding #softwareengineer #dayinthelife #faang #corporatelife