Why it worked
The video uses a common TikTok format of showing a seemingly valuable item with a provocative question, combined with a caption that hints at a significant value proposition (gold worth more than the RAM itself), which encourages engagement and curiosity.
Summary
The video shows a piece of computer RAM with gold-colored pins, with the text "Free gold?" overlaid. The caption suggests the RAM is worth £60 and the gold is worth £200, implying a valuable component.
Structure
- 1Show RAM with gold pins
- 2Overlay text "Free gold?"
- 3Caption implies value
Product placement
A piece of GLOWY RAM is shown, highlighting its gold-colored pins.