But look, literally pushing it in my eye.

@shopbyrepent

25.2K followers · usually 844 views a post

Views

3.0M

Likes

17.0K

Comments

279

Shares

627

Selling · Other Product

—

Why it worked

The creator uses a high-stakes, slightly shocking visual demonstration (pressing a blade to his eye) to immediately prove the product's safety claims, which builds instant trust.

Summary

A man demonstrates the safety of a body trimmer by pressing it against his eye area to show it won't cause cuts or nicks. He encourages viewers to purchase the product via the link in his bio, noting that it is back in stock.

Structure

1Demonstrates safety by pressing trimmer to eye
2Explains benefits: no nicks, cuts, or razor bumps
3Urges viewers to purchase via bio link
4Creates urgency by mentioning it was previously out of stock

Product placement

A black electric body trimmer is shown throughout the video.

Call to action

Hit that link above my name.

Transcript

But look, literally pushing it in my eye. It's not going to cut you, it's not going to get you no nicks when you're shaving down there. So, if you're a little hairy and you need to get a shave, bro, I'm trying to tell you, this is the shaver that you want to do. You're not going to get any nicks, you're not going to get any cuts, you're not going to get any razor bumps either. Get yours right now. I left it easy for you. Hit that link above my name. This has been going out like crazy. It actually was out of stock when I looked it up, but I did the research, I did the hard work for you. It is back in stock. Go get yours while supply lasts. Hit that link above.