"MENTORSHIPS ARE A SCAM"

The video leverages social proof by showcasing multiple testimonials and financial results from individuals who have benefited from mentorships. This directly counters the common negative perception of mentorships, making it relatable and intriguing to viewers interested in e-commerce and business success.

The video challenges the notion that mentorships are a scam by showcasing multiple individuals who have achieved significant financial success through mentorships. It emphasizes that while the source of the mentorship matters, mentorships themselves can accelerate success.

The video displays screenshots of Amazon seller dashboards showing significant sales figures, implying these results were achieved through mentorship. The creator's bio link points to 'fbainsider.com', which is titled 'How to Start a Profitable Amazon Business in The Next 30 Days', suggesting the mentorship or course being promoted is related to Amazon FBA.