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18.8Silent UGCDirect Question hookCreator Economy
Hook
Is it cheating?
@yourinstapics
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Promoted product
African Extracts Rooibos Brightening Micellar Water
Why it worked
The video provides high-value, actionable 'behind-the-scenes' content that demystifies professional product videography, making it highly shareable and engaging for creators.
Summary
The video demonstrates a product videography trick where a bottle of micellar water is placed under a glass container filled with water to create ripples without distorting the product label. It shows the 'reel' result of the shot compared to the 'real' behind-the-scenes setup.
Structure
- 1Show the final aesthetic shot of the product in water
- 2Show the behind-the-scenes setup of the glass container
- 3Demonstrate placing the product underneath the container
- 4Reveal the final shot again
Product placement
The African Extracts Rooibos Brightening Micellar Water is the subject of the videography tutorial.
Original caption
Real vs Reel 📹 Placing your product under the container instead of inside it is a great way to get the ripples to reveal your product without any distortion. And it makes less of a mess…😉 What do you guys think of this trick? Let me know in the comments👇 #behindthescenes #skincare #productvideography #reelvsreal
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