Why it worked
The video effectively uses creative lighting and a unique "underwater" effect to make a common product, perfume, visually interesting and stand out. This novel presentation likely captured viewer attention and encouraged engagement.
Summary
The video shows a person setting up a lighting rig with a blue gel to create an underwater effect for a product photoshoot. The final shots focus on a perfume bottle, EP EDEN PERFUMES PARFUM D'LUXE IMPRESSA, displayed with the created lighting effect.