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7.1Text-HeavyProblem Callout hook
Hook
The two biggest reasons I rage quit writing in Google Docs and decided to build us a novel writing app
@firstdraftpro
8.9K followers · usually 419 views a post
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3.0K
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Why it worked
The video effectively taps into a common pain point for writers using generic tools like Google Docs, presenting a relatable problem and offering a specific, purpose-built solution. The creator's personal story and clear explanation of the app's benefits create a strong soft sell.
Summary
The creator explains their frustration with Google Docs for novel writing, citing the inability to zoom out and see the overall structure and the difficulty of managing worldbuilding documents. They then introduce First Draft Pro as a solution designed specifically for writers, highlighting its features for plotting, worldbuilding, and organization.
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Transcript, structure and on-screen text
5 beats and 14 lines of on-screen text — the parts you need to write your own version.
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Original caption
It’s not too much to ask that we have dedicated writing software that is fit for purpose! I wanted to design and develop the best writing app for my brain (and maybe yours too?), so I did! Her name is First Draft Pro and I’m obsessed with her.
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