The creator leverages a relatable "hot take" and personal story about overcoming creative frustrations to introduce their product organically. The visual presentation of the app interface provides a clear demonstration of its value proposition.
Summary
The creator shares their journey of designing a novel-writing app called First Draft Pro, aimed at neurodivergent writers needing collaboration and plotting tools. They explain their frustration with existing software and their decision to build their own solution.
Structure
1Introduces a hot take on writing software for new novelists.
2Describes the challenges of using Google Docs and the desire for a better writing app.
3Explains the decision to create a custom app for neurodivergent writers.
Original caption
the hill I’ll die on #writertok #writersoftiktok
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4Reveals the app, First Draft Pro, and its features.
Product placement
The video showcases the First Draft Pro software interface on a laptop screen, highlighting its features for novel writing.
On-screen text
this is my hot take for new writers starting a novel in ms word or g docs
I also started writing in google docs and by about 60K wordcount it was making me loopy
I didn't love the look of any other writing app. I just wanted an app that worked for my brain.
It was the middle of Covid. I was out of bananas and sour dough starter, so I did the mad thing
and decided to design my own writing app for neurodivergent writers who need collaboration tools AND plotting features
"Software designed for cubicles is not made for complex storytelling," I raged at anyone who would listen (my cat, because again: covid)
Anyway, in case you're wondering what it looks like when a writer builds a novel writing app:
Meet First Draft Pro