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All breakouts
3.2Text-HeavyOther hookEcommerce
Hook
Order #1167 from Shopify
@riichoffecom
5.2K followers · usually 5.9K views a post
Views
17.9K
Likes
572
Comments
31
Shares
42
Promoted product
The Digital Marketing Survival Guide for Small Business Owners (Paperback)
Why it worked
The video effectively showcases a product relevant to a specific audience (small business owners) by presenting a clear offer and highlighting the value proposition of the book.
Summary
The video displays a webpage for "The Digital Marketing Survival Guide for Small Business Owners (Paperback)" priced at $24.99. It shows purchase options and details about the book's content, emphasizing its role in growing a business.
Structure
- 1Displaying book title and price
- 2Showing purchase options (quantity, payment methods)
- 3Describing the book's benefits
- 4Listing locations and hours
Product placement
Shopify: It ACTS as the e-commerce platform where the book is sold. Removing it would mean the purchase could not happen. It also APPEARS as a notification logo, which would not change the video.
Call to action
Purchase
On-screen text
Order #1167
from Shopify
now
$24.99, 1 item from Online Store .
Brandscaling Guide
Original caption
#ecom #fy #shopifymademerich #fyp #digitalecom
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