Why it worked
The video uses a simple countdown with playful faces, which is engaging and relatable for a New Year's celebration. The use of on-screen text and the split-screen format are common and effective on TikTok.
Summary
The video shows a countdown from 10 to 1 with two people on a video call. The person on the left is putting on sunglasses and the person on the right is making faces. The video ends with the text "HAPPY NEW YEARS".
Structure
- 1Countdown begins
- 2Person on left puts on sunglasses
- 3Person on right makes faces
- 4Countdown ends
- 5Happy New Year text appears
On-screen text
10
9
8
7
6
5
4
3
2
1
HAPPY NEW YEARS