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26.9Talking HeadDirect Question hookB2B
Hook
Guess guess. How fast can your package from China reach you?
@cainiao.group
713.2K followers · usually 210.2K views a post
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3.2M
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Why it worked
The video uses a fast-paced, rhythmic editing style and a clear, surprising value proposition (5-day international shipping) to capture attention immediately.
Summary
A logistics worker showcases the speed of international shipping from China to various countries, highlighting the automated technology used in their facility. She emphasizes that 5-day delivery is achieved through advanced sorting and RFID systems.
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Transcript, structure and on-screen text
4 beats, a 53-word transcript and 13 lines of on-screen text — the parts you need to write your own version.
Original caption
Guess to USA, UK, France, Germany…crazy fast!? Yes!!Ony 5 DAYS#logistics#shipping#ecommerce #germany#USA#AmericanLife
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