Why it worked
The video likely worked due to the unexpected and humorous twist in the transaction, where the buyer offers less money than agreed upon and suggests an alternative payment method, creating a surprising and shareable moment.
Summary
A woman meets someone to sell them an iPhone. The transaction appears to be a meetup from Facebook Marketplace, where the seller claims to have bought the iPhone for $150 and is selling it for $1100. The buyer only has $800 and suggests an alternative payment method, which is met with surprise.
Structure
- 1Meetup for iPhone sale
- 2Seller claims low purchase price and high profit
- 3Buyer offers less money than agreed
- 4Buyer suggests alternative payment
- 5Seller reacts with surprise
Product placement
The video features an iPhone being sold, and the transaction is framed as a meetup from Facebook Marketplace.
On-screen text
1:1 IPHONE MEETUP
GONE WRONG
@DONISWINTER
STOP
BACK
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playbookhq.store
THIS
$1100
YO
MARKETPLACE
YO
THANK
BRAZIL
THIS
HERE
REAL
IT'S
THE
SO
GOT
BUT
I
DIFFERENT WAY
A WHAT NOW?! ❤️