Why it worked
The post uses relatable humor by contrasting aspirational, expensive skiing scenarios with more down-to-earth, budget-friendly ones. This contrast builds to the reveal of SkiMap, positioning it as a tool that enhances the actual skiing experience rather than being another expensive accessory.
Summary
This slideshow contrasts expensive skiing experiences with more modest ones, ultimately promoting a skiing app called SkiMap. It suggests that focusing on possessions detracts from the enjoyment of skiing, and that SkiMap enhances the experience.
Structure
- 1Expensive ski outfit vs. dad's old jacket
- 2Gourmet lunch vs. simple sandwich
- 3New skis vs. rental skis
- 4New goggles vs. gas station sunglasses
- 5Skiing without SkiMap vs. skiing with SkiMap
- 6Call to action for SkiMap
Product placement
The app SkiMap is presented as the solution to enhance the skiing experience, contrasting with the focus on expensive gear and simple pleasures.