Sezane | unboxing

@tamara_berg

1.9K followers · usually 484 views a post

Views

3.2K

Likes

82

Comments

22

Shares

0

SoundTikTok sound · original sound - tamara_berg

Promoted product

Sezane x Sea NY collection

Why it worked

The video leverages the popular "unboxing" format and the appeal of a limited-edition fashion collaboration. The creator's enthusiastic presentation and detailed showcasing of the garments, including trying them on, create a relatable and aspirational viewing experience that encourages engagement and interest in the featured products.

Summary

The creator unboxes items from the Sezane x Sea NY collection, showcasing a tote bag, a red blouse with a large lace collar, and an olive green coat with a detachable cape. They try on the red blouse and discuss its details before trying on the coat, noting its versatility.

Structure

1Introduction and unboxing Sezane x Sea NY items
2Showcasing the first item: a red blouse
3Trying on the red blouse and highlighting details
4Showcasing the second item: an olive green coat
5

Original caption

Sezane x Sea NY unboxing. Love them both! #unboxing @Sézane @Sea New York #fashion #fashiongirl #sezane #seany

More from @tamara_berg

Product placement

The video features an unboxing of clothing items from the "Sezane x Sea NY" collection. The creator shows a tote bag, a red blouse, and an olive green coat, trying on the blouse and coat to showcase their details.

On-screen text

Sezane unboxing Sezane X Sea NY one of these I got about a week ago and the other one was on pre order but i waited to open them up for you okay what a cute little tote bag and item number one ooh look at that i love the giant collar let's try it on oh i love the sleeve detail it's got a little scalloped sleeve do I look like a pilgrim here's the back and item number two I'm really excited about this one oh look at that another giant collar and a coat in olive green my favorite so pretty let's try it on um it's gorgeous i feel a little bit like I'm in the sound of music in the the product shots they styled it with an extra little collar so let's try that with an extra collar can you see it maybe not quite the right color but I do think that there's something here that we can play with oh and the cape is detachable ah so excited anyway love them both love you all bye

Transcript

Sezane x Sea NY unboxing I actually waited one of these I got about a week ago and the other one was on pre order but I waited to open them up for you okay what a cute little tote bag and item number one ooh look at that i love the giant collar let's try it on oh i love the sleeve detail it's got a little scalloped sleeve do I look like a pilgrim here's the back and item number two I'm really excited about this one oh look at that another giant collar and a coat in olive green my favorite so pretty let's try it on um it's gorgeous i feel a little bit like I'm in the sound of music in the the product shots they styled it with an extra little collar so let's try that with an extra collar can you see it maybe not quite the right color but I do think that there's something here that we can play with oh and the cape is detachable ah so excited anyway love them both love you all bye

Styling a Taylor Tomasi Hill inspired outfit that I first saw in 2011 and I have

Uniqlo x Cecilie Bahnsen

16.8Kviews@tamara_berg

I’ve never met a brown polka dot dress I didn’t like. This one from @Gap is part

7.4

3.6K8920

Gap

3.6Kviews@tamara_berg