Things I'm doing so well with Justin.

@veronicakallday

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SoundTikTok sound · original sound - veronicakallday

Promoted product

Goodwipes

Actually flushable wipes® for an actually clean bum :) Because wiping wet is truly the only way to wipe.

2 videos2 creators

Why it worked

The video uses a relatable, humorous skit format to create a 'native mention' of the product, making the advertisement feel like a natural part of the story rather than a forced pitch.

Summary

A woman discusses her boyfriend's strange behavior of constantly using her bathroom, eventually realizing he might just be obsessed with her Goodwipes. The video uses a humorous skit format to integrate the product naturally into the conversation.

Structure

1Introduction of the boyfriend's strange behavior
2Discussion of his obsession with the bathroom
3The realization that he might be there for the wipes
4The friend ends the conversation to use the bathroom

Original caption

To be fair, I don’t blame him. I love @goodwipes too 👀 #goodwipespartner

More from @veronicakallday

Product placement

Goodwipes are stacked prominently on the back of the toilet throughout the entire video.

On-screen text

Girl who doesn't realize her bf is only interested in her bathroom

Transcript

Things I'm doing so well with Justin. How often do you see him? Oh my god, he comes over like every morning after he's had his coffee. It's like clockwork and then he leaves immediately after because he's like so busy with work. What's he like? I don't know, it's hard to say because he's like always in the bathroom. He told me that even though I'm not physically his type because he only likes blondes, that no girl has made him feel this way before. He said that? Well, he said that like going to no girl's apartment has made him feel this way before. I don't know how to take a compliment, you know me. I invited him to fly out and meet my parents next month and he said yes, only if I bring a travel pack. I don't really know what that means, but you know how men just like communicate so differently. Does he ever do anything with you that doesn't revolve around using your bathroom? Yeah, you're kind of starting to sound jealous. He literally offered to house sit for me when I was in Miami last weekend. Yeah, exactly. Wait, do you think he's only dating me because I have like a lot of good wipes in the bathroom? I mean, I don't know. I think it's like really good that he cares about his hygiene and stuff. Listen, are we done with this conversation because I need to use your bathroom? Seriously.