Free marketing at Apple

@james.penny10

8.2K followers · usually 4.9K views a post

Views

19.2K

Likes

295

Comments

5

Shares

18

SoundTikTok sound · Welp, Didn't Expect That

Promoted product

PinPointpinpointconnect.app

PinPoint helps you find people or lost items through smart, time-limited location pins - safely and privately.

5 videos

Why it worked

The video cleverly uses a well-known, high-traffic location (an Apple store) to demonstrate a marketing strategy. The relatable scenario of using public demo devices for promotion, combined with the visual appeal of the Apple environment, likely contributed to its reach.

Summary

The creator is in an Apple store, using a display laptop to showcase the PinPoint website. The video highlights how using public spaces like Apple stores can serve as free marketing for a product.

Structure

1Creator enters Apple store
2Creator uses a display laptop
3Creator navigates to PinPoint website
4

Original caption

2 down 50 to go 👀 #marketing #viral #apple #funny #app

More from @james.penny10

Product placement

Apple: it ACTS as the venue for the video, and its laptops are used to display the website. Removing it would change the context of the video. Apple logo: it APPEARS on the laptops. Removing it would not change what happens in the video. PinPoint: it ACTS as the website being displayed and interacted with. Removing it would change what happens in the video.