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53.2Silent UGCOther hook
Hook
Double Trouble
@sideme.ai
64.2K followers · usually 27.1K views a post
Views
1.4M
Likes
52.4K
Comments
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Why it worked
It leverages the well-known 'streak anxiety' associated with Duolingo to introduce a new, similar habit-tracking app, making the new product feel instantly familiar and relevant.
Summary
A short video comparing the widget progress of a coding app called SideMe against the popular language learning app Duolingo. The video highlights the competitive nature of maintaining streaks in both apps.
Structure
- 1Introduction of the two apps as widgets
- 2Comparison of streak counts
- 3Escalation of the streak competition
- 4Final state showing a 'betrayal' for SideMe and a fire for Duolingo
Product placement
SideMe is presented as a direct competitor to Duolingo, shown as a home screen widget.
On-screen text
Double Trouble
Learn or Burn?
Original caption
Left or Right? One helps you learn to code. One helps you learn a language. #duolingo #learntocode #programming #coding #widgets
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