Hello, Miss Moms. You ain't notice I ain't dropped a video in a few days.

@dillydallyuniversity

19.6K followers · usually 2.7K views a post

Views

10.1K

Likes

1.7K

Comments

337

Shares

16

SoundTikTok sound · original sound - dillydallyuniversity

Promoted product

Dilly Dally University

Dilly Dally University offers events and motivational content to encourage people to go outside, relax, and socialize.

7 videos

Why it worked

The creator uses a relatable and slightly dramatic premise (fear of being forgotten or worse) to engage their audience. The playful tone and direct address create a sense of personal connection, encouraging interaction.

Summary

The creator expresses disappointment that their followers, referred to as "Miss Mommas," haven't checked on them after a few days without posting. They then playfully turn the tables, asking what the followers have been doing and implying they might be the ones to check on.

Structure

1Expresses disappointment at lack of check-ins
2Highlights potential danger of not checking
3Turns the question back to the audience
4Asks about their activities

Original caption

DDU CAPTION Now i ain’t dropped a video since Friday and yall ain’t checked on me. I thought yall cared about me? 🥴🤦🏾‍♂️😢😂 📍 We host grown events every Thursday & Friday. If you’ve been “thinking about it”… that’s your sign. RSVP in the link in bio. 📩 Wednesday nights = motivational read + new music. If you didn’t get one, you’re not on the list. Fix that. Link in bio. Dilly Dally University. Keep it cute. Management. #DILLYDALLYUNIVERSITY #MSMOMMAS

More from @dillydallyuniversity

Product placement

DD-214 Certified (hat and hoodie): This is a brand of apparel. It merely appears. Removing it would not change what happens in the video. Dilly Dally University (spoken and on-screen text): This is a brand/organization that hosts events and provides motivational content. It ACTS as the entity the creator is affiliated with and promotes. Removing it would change the context of the creator's message. Beacons.ai (implied by bio link): This is a link aggregator. It merely appears as a destination for the bio link. Removing it would not change what happens in the video.

Call to action

RSVP in the link in bio. Fix that. Link in bio.

On-screen text

👊👊 MS. MOMMAS 👊👊 I THOUGHT YOU CARED 😟🤦🏾‍♂️😢😂

Transcript

Hello, Miss Moms. You ain't notice I ain't dropped a video in a few days. And you ain't check on me. I could have been dead. Well, since you wasn't checking on me, let me check on you. What's you been doing? Uh-huh. You been outside? In my office.