Why it worked
The video taps into a common curiosity about brand names and provides a concise, informative answer with visual examples, making it easily digestible and shareable.
Summary
The video explains that the 'i' in Apple products like the iMac, iPhone, and iPad originally stood for 'internet' and also represented 'individual', 'instruct', 'inform', and 'inspire', reflecting Apple's vision for personal technology.
Structure
- 1Question about the 'i' in iPhone
- 2Explanation of 'i' in iMac (internet)
- 3Explanation of 'i' in iMac (individual, instruct, inform, inspire)
- 4Connection to current Apple products (iPhone, iPad, iMac)
- 5Call to action
Product placement
iPhone: ACTS - it is the subject of the video, and the video explains the meaning of its name. Removing it would change the video. Apple: APPEARS - it is a logo visible on the products shown. Removing it would not change the video. iMac: ACTS - it is shown as an example of a product where the 'i' stands for internet. Removing it would change the video. iPad: ACTS - it is shown as an example of a product where the 'i' stands for internet. Removing it would change the video.
Call to action