Loading video…
All breakouts
433Talking HeadWarning hook
Hook
Don't fall for the hype, veggies can't touch me.
@doomsdaynyc
22.9K followers · usually 2.4K views a post
Views
1.0M
Likes
146.8K
Comments
3.1K
Shares
60.4K
Why it worked
The video leverages the high-energy, rhythmic appeal of a drill freestyle to create an entertaining music clip that naturally integrates the creators' clothing brand as their 'uniform' without needing a traditional sales pitch.
Summary
Two creators perform a rap freestyle in a studio while wearing matching branded hoodies. The lyrics incorporate references to various fast food chains, serving as a creative showcase for their clothing brand.
Structure
- 1Male creator raps about food and his partner
- 2Female creator joins in with a verse
- 3Both creators showcase their matching branded hoodies
- 4The freestyle continues with food-themed lyrics
Product placement
The creators are wearing hoodies and sweatpants with the brand name 'KILL EVERYTHING' prominently displayed on the front.
On-screen text
KILL EVERYTHING
Original caption
@msmamaaa_ x @_jboolin - "LAMB CHOPS" | Doomsday Freestyle #doomsdaynyc #Drill #popeyes #jboolin #freestyle
More from @doomsdaynyc
Their other posts in the index, biggest breakout first.
