Why it worked
The video uses a high-contrast juxtaposition between a dramatic, ominous voiceover and the visual of someone simply dropping a large amount of cash while wearing novelty socks, creating a 'meme' style that encourages re-watching.
Summary
A person walks while wearing black socks with red lips on them, dropping a large stack of cash on the floor. The video uses a dramatic voiceover to contrast the mundane act of walking with the visual of the money.