Why can't they make music like this now.

@storymccaa

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SoundTikTok sound · Frontin' (feat. JAY-Z) (Club Mix)

Why it worked

The video leverages high-energy, relatable nostalgia and a popular song to create an engaging, shareable moment that resonates with viewers' musical preferences.

Summary

A creator lip-syncs enthusiastically to a Pharrell Williams song while expressing nostalgia for older music. The video captures the creator's high-energy performance and emotional connection to the track.

Structure

1Creator poses the question about modern music
2Lip-syncing begins with high energy
3Creator dances and performs to the song
4Video ends with the creator still singing along

On-screen text

Why can't they make music like this now.

Transcript

Why can't they make music like this now. I know I wasn't there and I wasn't jamming your ass up. Damn. I know that I'm carrying on. Never mind if I'm showing off. I was just fronting. You know I want you, babe. I'm ready to bet it all, unless you don't care at all. But you know I want you. You should stop fronting, babe.