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@hendrynug7

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Selling · Mobile App › Health & Fitness

Rasa https://apps.apple.com/id/app/rasa-cycle-sync-fitness/id6760387110 ↗

Why it worked

The post resonates by validating a common feeling of guilt among women regarding fitness and offers a specific, empathetic solution tailored to female physiology, positioning the promoted app as a knowledgeable and supportive tool.

Summary

This slideshow addresses women who feel guilty about skipping workouts, explaining that it's not laziness but a mismatch between workout intensity and their body's phase, particularly during their menstrual cycle. It introduces Rasa, a fitness app designed to understand and sync workouts with a woman's cycle, offering a more intuitive and effective approach to fitness.

Structure

1Addressing guilt over skipped workouts
2Explaining the problem of wrong workouts at the wrong time
3Illustrating the issue with a sprint analogy
4Connecting the problem to fitness apps ignoring menstrual cycles
5Defining correct workout as understanding the body
6

Original caption

Kamu bukan malas. Kamu cuma dikasih workout yang salah di waktu yang salah. Rasa bantu kamu workout sesuai fase siklus — bukan maksa intense setiap hari. Karena strong itu bukan soal push terus, tapi tau kapan push dan kapan rest. Link di bio. Gratis. #rasa #periodtracking #workoutwanita #selflove #womenfitness

More from @hendrynug7

Their other posts in the index, biggest breakout first.

Introducing Rasa as the solution

Product placement

Rasa: Cycle Sync Fitness (app) - ACTS. It is a fitness app that understands women's cycles and provides tailored workouts. Removing it would change the video's conclusion and recommendation. Rasa (app) - ACTS. It is presented as the solution to the problem of incorrect workout timing based on menstrual cycles. Removing it would remove the product being promoted. Hendrynugroho (developer) - APPEARS. This is the developer's name on the app store listing. Removing it would not change what happens in the video.

Call to action

Link di bio. Gratis.

On-screen text

Dear perempuan yang skip workout terus ngeras guilty Kamu bukan malas. Kamu cuma lagi di fase yang salah untuk workout yang salah Bayangkan disuruh sprint pas tubuhmu lagi butuh istirahat. Setiap bulan. Selama bertahun-tahun. Itu yang terjadi kalau fitness app-mu ga peduli kamu lagi haid atau ovulasi. Workout yang bener itu bukan yang paling intense. Tapi yang paling ngerti tubuhmu. Rasa satu-satunya fitness app yang ngerti siklus kamu. Gratis di App Store