Nâng số buổi lớp DIGITAL MARKETING IN ACTION

The video likely performed well because it addresses a common pain point for aspiring digital marketers: the perceived complexity and overwhelming nature of planning and optimization. By breaking down the course structure and explaining the rationale behind its expansion, the creator builds credibility and demonstrates a commitment to student success, making the course more appealing.

The video explains how a digital marketing course was expanded from 5 to 9 sessions due to student feedback and the complexity of the material. Initially, the course focused on planning and optimization, but it was found that students struggled with practical application, leading to the breakdown of content into more detailed sessions covering strategy, Excel planning, and optimization techniques. The instructors continuously refine the course based on student understanding and feedback to ensure maximum applicability.