Facebook ads aren't that hard

@austinguides

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Austin Rabin's YouTube Channel

My name is Austin Rabin I am a 30 year old 7 figure e-commerce entrepreneur building Haven Golf Company in Public with @gage.benevento. On my channel I discuss the exact strategies I use in my dropshipping and e-commerce stores. I hope my guides and insights can help you achieve that laptop lifestyle, quit your 9-5 (like I did), and become your own boss! Always feel free to DM me on Instagram @austin.rabin if you have any questions.

Why it worked

The video uses high-stakes financial proof (Shopify dashboard) to establish immediate authority, then pivots to a 'no-strings-attached' value proposition that builds trust.

Summary

The creator demonstrates his successful Facebook ad campaign results on his computer screen to prove that ad management is straightforward. He then directs viewers to his YouTube channel for free educational content on his strategies.

Structure

1Showcase high sales and low ad spend on Shopify dashboard
2Display specific ad campaign metrics as proof of success
3Explain the strategy of using ABOs and image ads

Original caption

Facebook ad strategy is easy rn especially after the payment update #facebookads #metaads

More from @austinguides

Product placement

The creator's YouTube channel is mentioned and shown as the source for free educational content.

Call to action

Go check it out.

On-screen text

Facebook ads aren't that hard

Transcript

Check this out. So $5200 in sales right now. And today on April 7th, only $1400 in ad spend. Telling you that you need to run ABOs and image ads. This $8 cost per purchase, 28, 31, 35, 26. All ABOs, all image ads, great cost per purchase. If you want to learn exactly what I do, I drop all my free guides on my YouTube channel, not selling you anything. Go check it out.