Why it worked
The video leverages a relatable personal transformation and aesthetic appeal, which performs well in the beauty and hair care niche.
Summary
A woman sits in a car and shows off her new copper-colored hair. The video is a short, aesthetic clip focused on her hair transformation.
Structure
- 1Creator sits in a car
- 2Shows off new hair color
- 3Expresses satisfaction with the decision
On-screen text
going copper was seriously the best decision ever