Everyone says Zzz

@marcusxng

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Forty Holes

Why it worked

The video taps into a common perception (Singapore being boring) and offers a solution (pickleball community), creating relatable content. The direct call to action and sense of urgency encourage immediate engagement.

Summary

Two university students are building Singapore's first pickleball community for Gen Zs called 'Forty Holes'. They invite viewers to join their Telegram group to participate in sessions.

Structure

1Introduction: Singapore is boring vs. pickleball
2Personal experience: Trying pickleball 6 months ago
3The mission: Building a pickleball community for Gen Z
4Call to action: Join their Telegram for sessions
5Urgency: Spots are limited

Product placement

Forty Holes: ACTS - it is the name of the pickleball community being built and promoted in the video. Removing it would change the entire premise of the video. It is the subject of the video.

Call to action

Hit the link and join our telegram on all our sessions

On-screen text

Original caption

episode 1 of building singapore’s first pickleball community for Gen Zs @Forty Holes 🕳️ | #fyp #sg

More from @marcusxng

Their other posts in the index, biggest breakout first.

Everyone says Zzz Forty Holes ESTD 2026 Singapore is boring well so they say... 6 months ago 6 months ago we tried pickleball and fell in love But then something... the youngest ones I'm and this is Marcus and this is Lucas two university students we're to build Forty Holes ESTD 2026 pickleball for Gen Z's Forty Holes completely new or already started, no more struggling or people all you have to do and feel free to bring a friend Spots are limited so hit the link click and join our telegram on all our sessions

Transcript

Everyone says Singapore is boring. Well, so they say... 6 months ago, we tried pickleball and fell in love. But then something... the youngest ones. I'm Marcus and this is Lucas. Two university students, we're on a mission to build Singapore's first pickleball community for Gen Z's. Forty Holes. We're completely new or already started, no more struggling or people. All you have to do is pull up and feel free to bring a friend. But spots are limited, so hit the link and join our telegram on all our sessions.