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All breakouts
4.0Silent UGCPOV / Skit hookEcommerce
Hook
non mexicans when they see us putting chamoy on yet another thing
@ilovechamoy
411.3K followers · usually 1.7K views a post
Views
7.9K
Likes
94
Comments
7
Shares
8
Promoted product
Sana Sana
Why it worked
The video likely worked due to its relatable and humorous take on a cultural practice, using a trending sound or format to engage viewers. The visual of chamoy being added to a popular drink also creates curiosity.
Summary
The video shows chamoy being poured into a can of Sana Sana strawberry prebiotic soda. The on-screen text humorously comments on non-Mexicans' reactions to this practice.
Structure
- 1Pouring chamoy into a can of soda
- 2Close-up of the soda can
- 3On-screen text appears
- 4The soda is shown with chamoy dripping down the sides
Product placement
Sana Sana by Jarritos (a prebiotic soda) ACTS - it is poured into and consumed. Removing it would change the video. Chamoy (a condiment) ACTS - it is poured into the soda. Removing it would change the video.
On-screen text
Original caption
We can’t help it that we have taste #chamoy #mexican #dirtysoda #mexicanfood
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