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4.4Talking HeadHow-To hook
Hook
I always start by weighing the curl
@artmoonstudio
75.7K followers · usually 4.0K views a post
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18.0K
Likes
485
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Why it worked
The video provides a valuable tutorial on a niche craft (synthetic dreadlocks) and offers a clear, low-cost entry point for learning more through an exclusive series, leveraging a soft sell approach.
Summary
The creator demonstrates a technique for creating synthetic dreadlocks, starting by weighing hair and adding synthetic fibers. They then explain how to use a Tulip crochet hook to lock the hair together and promote an exclusive series of tutorials available for $9.99 a month, with a link in their bio.
Structure
- 1Weighing the curl
- 2Adding synthetic hair
- 3Locking with a crochet hook
- 4Promoting exclusive series
- 5Call to action
Product placement
Tulip 0.5 size: ACTS - used to lock synthetic hair into dreadlocks. Removing it would change the process. Amazon: APPEARS - mentioned as a place to find the Tulip crochet hook. Removing it would not change what happens in the video.
Original caption
#syntheticdreads #syntheticdreadlocks #crochethair #dreads #tutorials
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