Lock in or clock in.

@mikeyrfx

4.9K followers · usually 6.7K views a post

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Selling · SaaS › Ecom Software

Shopify

Why it worked

The video likely worked because it taps into the aspirational narrative of e-commerce success, using the visual of constant order notifications to represent a thriving business. The "Lock in or clock in" and "Grind or live" text overlays create a sense of urgency and dedication, appealing to aspiring entrepreneurs.

Summary

The video shows a phone screen displaying multiple Shopify order notifications. The text overlay reads "Lock in or clock in." and "Grind or live". This suggests the video is about the hustle of e-commerce and the success that can come from it.

Structure

1Phone screen with Shopify notifications
2Text overlay: Lock in or clock in.
3Text overlay: Grind or live
4Scrolling through notifications

Product placement

The video prominently displays a phone screen with numerous Shopify order notifications, indicating the use of Shopify as the e-commerce platform.

On-screen text

Lock in or clock in. 10:00 Shopify Show less Order #1112 from Shopify $49.99, 1 item from Online Store - VOTION MX now Order #1111 from Shopify $49.99, 1 item from Online Store - VOTION MX now Order #1110 from Shopify $49.99, 1 item from Online Store - VOTION MX now Order #1109 from Shopify $49.99, 1 item from Online Store - VOTION MX now Order #1108 from Shopify $49.99, 1 item from Online Store - VOTION MX now Order #1107 from Shopify $49.99, 1 item from Online Store - VOTION MX now Order #1106 from Shopify $49.99, 1 item from Online Store - VOTION MX now Grind or live Personal