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Claude Prompts
BAD
VS
Good
VS
Great
EXAMPLE: Linkedin post
Bad prompt
Write a linkedin post about niching down.
Good prompt
Write a Linkedin post explaining why founders should niche down early when building a company. Keep it practical and under 2900 characters.
Great prompt
You are a founder writing on Linkedin about startup strategy:
Your audience is early-stage founders building their first company.
Explain why niching down early accelerates growth. Use short paragraphs and practical advice.
Hooks could include:
Most founders delay this decision for years. Your niche determines your growth speed.
Previous context: I write practical content for founders and want this post to sound direct, useful, and experience-led rather than motivational.
Write a Linkedin post under 2900 characters. Think step by step.
1 Task content
Founder writing linkedin content
2 Tone content
Direct, tactical, founder-to-founder
3 Background data, documents, and images
Audience: startup founders
Topic: niching down
4 Detailed task description and rules
Explain why founders should niche early
5 Examples
Hook examples provided
6 Conversation history
I want practical content for founders and want this post to sound direct, useful, and experience-led rather than motivational.
7 Immediate task description or request
Write the Linkedin post. Think step by step.
8 Think step by step
Linkedin post under 2900 characters
EXAMPLE: Business idea validation
Bad prompt
Is this startup idea good?
Good prompt
Evaluate whether this startup idea is viable:
Great prompt
You are a founder evaluating a potential startup idea.
Create a short analysis with clear risks and signals based on the context below:
Business idea: [INSERT IDEA]
Target customer: [CUSTOMER TYPE]
Revenue model: [MODEL]
Evaluate this idea has real market demand.
Identify the biggest risks and strongest signals that it could succeed.
Previous context: I care more about commercial viability than whether the idea feels exciting. I want a realistic answer, not encouragement.
Write the evaluation.
Think step by step.
1 Task content
Founder evaluating startup ideas
2 Tone content
Analytical and practical
3 Background data, documents, and images
Idea, target customer, revenue model
4 Detailed task description and rules
Assess demand and viability
5 Examples
Risks and success signals
6 Conversation history
I care more about commercial viability than whether the idea feels exciting. I want a realistic answer, not encouragement.
7 Immediate task description or request
Evaluate the idea. Think step by step.
8 Think step by step
Short analysis with risks and signals
EXAMPLE: Marketing strategy
Bad prompt
Give me a marketing plan.
Good prompt
Create a marketing strategy for a startup selling [PRODUCT]
Great prompt
You are a founder building a marketing strategy for your startup.
Product: [PRODUCT]
Target audience: [AUDIENCE]
Budget: [BUDGET]
Design a strategy to acquire the first 1000 customers.
Focus on the highest leverage channels.
Previous context: I do not want a generic full-funnel plan. I want the most practical actions I could implement first with limited time and budget.
Write the plan.
Think step by step.
1 Task content
Founder designing a marketing strategy
2 Tone content
Practical and tactical
3 Background data, documents, and images
Product, audience, budget
4 Detailed task description and rules
Create a strategy for first 1000 customers
5 Examples
High-leverage marketing channels
6 Conversation history
I do not want a generic full-funnel plan. I want the most practical actions I could implement first with limited time and budget.
7 Immediate task description or request
Write a marketing plan. Think step by step.
8 Think step by step
9-step actionable marketing plan
EXAMPLE: Competitor analysis
Bad prompt
Analyze my competitors
Good prompt
Analyze these competitors and explain their strength and weakness
Great prompt
You are a founder analysing competitors in your market.
Company: [YOUR COMPANY]
Competitors:
[COMPETITOR 1]
[COMPETITOR 2]
Analyse their positioning, pricing and marketing strategy.
Identify their biggest advantage and biggest weakness.
Previous context: I am not looking for surface-level observations. I want to understand where they are genuinely stronger than us and where there is an opening in the market.
Write the analysis.
Think step by step.
1 Task content
Founder analyzing competitors
2 Tone content
Strategic and analytical
3 Background data, documents, and images
Company and competitor list
4 Detailed task description and rules
Compare positioning, pricing and strategy
5 Examples
Identify advantage and weakness
6 Conversation history
I am not looking for surface-level observations. I want to understand where they are genuinely stronger than us and where there is an opening in the market.
7 Immediate task description or request
Write the competitor analysis. Think step by step.
8 Think step by step
Comparison summary
EXAMPLE: Saas idea generation
Bad prompt
Give me SaaS ideas.
Good prompt
Give me SaaS ideas for the marketing industry
Great prompt
You are a founder exploring profitable SaaS opportunities.
Industry: marketing
Customer: agencies and creators
Generate SaaS ideas that solve real problems for this audience.
Prioritise ideas with strong demand and high margins.
Previous context: I care more about commercially viable ideas than clever ideas. I want concepts people would actually pay for, not novelty tools.
Think step by step.
1 Task content
Founding generating SaaS ideas
2 Tone content
Commercial and realistic
3 Background data, documents, and images
Industry and customer type
4 Detailed task description and rules
Generate viable SaaS ideas
5 Examples
Tools solving marketing workflow problems
6 Conversation history
I care more about commercially viable ideas than clever ideas. I want concepts people would actually pay for, not novelty tools.
7 Immediate task description or request
Generate SaaS ideas. Think step by step.
8 Think step by step
Comparison summary
EXAMPLE: AI automation
Bad prompt
How can I use AI in my business?
Good prompt
Suggest ways AI could automate marketing ads
Great prompt
You are a founder looking to automate parts of your business using AI.
Business type: [BUSINESS TYPE]
Team size: [TEAM SIZE]
Identify tasks that could be automated with AI.
Focus on repetitive tasks that consume team time.
Suggest automations that could realistically be implemented within 30 days.
Previous context: I do not want futuristic ideas or enterprise-grade projects. I want practical automations that save time quickly for a small team.
Write the recommendations.
Think step by step.
1 Task content
Founding improving operations
2 Tone content
Practical and systems-focused
3 Background data, documents, and images
Business type and team size
4 Detailed task description and rules
Identify automation opportunities
5 Examples
Marketing automation, Reporting Workflows
6 Conversation history
I do not want futuristic ideas or enterprise-grade projects. I want practical automations that save time quickly for a small team.
7 Immediate task description or request
List automation opportunities. Think step by step.
8 Think step by step
Prioritised list