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All breakouts
17.5Talking HeadDirect Question hook
Hook
y'all remember Alex & Ani???
@kourtesyofki
2.8K followers · usually 425 views a post
Views
7.4K
Likes
88
Comments
6
Shares
2
Why it worked
The video leverages nostalgia and self-deprecating humor to create an authentic, relatable moment that naturally leads into a brand pitch.
Summary
The creator reacts to an old photo of herself wearing a large stack of Alex and Ani bracelets. She humorously critiques her past fashion choice while tagging the brand in the caption to request a collaboration.
Structure
- 1Hook about the brand Alex and Ani
- 2Creator shares a personal photo from the past
- 3Humorous critique of the excessive bracelet stack
- 4Direct request for brand sponsorship
Product placement
The creator discusses and shows a photo of herself wearing multiple Alex and Ani bracelets.
Call to action
Alex and Ani, sponsor me.
On-screen text
y'all remember Alex & Ani???
Original caption
#greenscreen @ALEX AND ANI let’s collab 🫣
More from @kourtesyofki
Their other posts in the index, biggest breakout first.
