Why Aman Never Does Residences Without a Hotel

And Aman has so far had a very important principle that it only does a residential product when it's twin with a hotel and you will see other brands just doing branded residencies. Right, right, right. That makes me a little bit more nervous. Well, if defeat the point of having the residence. Well, then you can provide the services unless you've got that hotel component. Yeah. The flag bearer, the first one really was the Mandarin Oriental down in London with one night's bridge, which obviously probably just paved the way for this industry in the way that it did and it had the ability to call on the mountain rontal services next door. So just to have these, you know, brands on a apartment block without that backup and out that service, which is totally reliant upon the service charge of the residential to fund it. I think that's not a great model.