let's talk about something controversial

@bythedetailist

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Selling · Course / Info

Complete Online Brow Academy

https://stan.store/bythedetailist ↗

Why it worked

The video addresses a common and debated topic within a specific niche (brow artistry), using a soft-sell approach by offering valuable information and promoting an educational course. The use of close-up visuals and direct address to the camera creates engagement.

Summary

This video discusses the controversial practice of trimming eyebrows in the beauty industry. The creator explains the common arguments against trimming, such as uneven regrowth, but argues that the technique and proper consultation are key to successful results. They also mention that they teach a specific method for trimming brows in their online course.

Structure

1Introduction to the eyebrow trimming debate
2Arguments against trimming (patchy/uneven regrowth)
3Creator's personal experience and counter-argument
4Analogy to haircuts and home maintenance
5Importance of technique and consultation
6Promotion of online brow course

Product placement

Original caption

Brow artists… do you trim brows? 🤔 Yes or no — and why? This is one of the biggest debates in the industry. Personally, I’m not against trimming… but I don’t think it’s for every client. It depends on: • The client’s natural brow growth • How manageable their hair is • The look they’re trying to achieve • And most importantly… if they can maintain it at home Because at the end of the day, they’re not your brows — they’re your client’s brows. If they love the result, can manage it, and it suits their style… that’s what matters most. There’s no one-size-fits-all answer — it’s about knowing when to trim and when not to. So I want to know 👇 Do you trim brows? Do you offer it? Or do you avoid it completely? And if you want to learn our full approach to brow trimming (and when to use it properly) 👇 Comment “BROW” and I’ll send you our training

More from @bythedetailist

Their other posts in the index, biggest breakout first.

On-screen text

let's talk about something controversial because I feel like this is a very 50 50 topic in the brow industry some artists love trimming brows and some artists are completely against it because the biggest argument that I hear from people who don't like trimming is that the brow hairs are gonna grow back and when they grow back they grow back patchy or uneven and very blunt now personally for myself I laminate and trim my own brows and I've never really noticed that happening in a way that looks obvious or uneven but I do understand where that concern is coming from because trimming does create a blunt finish on the ends of the hair that if someone brushes all those brow hairs straight up into a really unnatural position and then trims them like that when those hairs ultimately grow out and fall back into their natural direction it absolutely is going to look uneven a little bit patchy and a bit off so for me it's less about whether you trim and more about how you trim now brows are very similar to a haircut when someone leaves a hair salon you want them to be able to maintain that style at home and it's the same with eyebrows the way you trim should allow the brow to grow out naturally and still be manageable for the client for clients who have very thick and very long brow hairs trimming actually does make the brow shape much easier for them to maintain at home but there are other clients that don't need trimming at all I feel like it very much is a personal preference which is why I think this always comes back down to consultation and the understanding of the client that is in front of you now I personally do teach brow trimming inside my training because there is a very specific way I found to do it you need to trim in the natural direction of the hair and things like the scissors you use how you hold them against the skin all of these make a big big difference to the final results so we break all of that down step by step inside our online brow course for anyone who wants to learn it properly but I'm really curious to hear other artists opinion on this are you someone who agrees with trimming brows or are you completely against it let me know in the comments below because I would love to hear your thoughts

Transcript