The video likely worked because it showcased a dramatic hair transformation, a popular content category on TikTok. The creator also tagged the service provider, potentially leveraging their audience as well.
Summary
The creator shows off their hair, which they state was done by "Natural Hair Extension". They then gesture to their hair and show off their jewelry.
Structure
1Showcasing hair
2Mentioning hair stylist
3Showing off jewelry
Product placement
The creator mentions and tags "Natural Hair Extension" as the service that did their hair.