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18.4Talking HeadStory Open hookConsumer Apps
Hook
When your playlist is on shuffle and this banger starts playing and brings you back to a simpler time
@bopdropceo
5.5K followers · usually 5.9K views a post
Views
107.4K
Likes
14.1K
Comments
212
Shares
2.0K
Promoted product
Why it worked
The video leverages a highly relatable emotional experience—nostalgia for a specific song—to naturally showcase the app as the platform where the music is being discovered and shared.
Summary
A creator shows their reaction to a song playing on their phone, which is being played through the Bopdrop music discovery app. The video highlights the nostalgic feeling of hearing a favorite track unexpectedly.
Structure
- 1Creator listens to music with headphones
- 2Creator reacts emotionally to a song
- 3Creator shows the phone screen displaying the Bopdrop app
- 4Creator smiles at the camera
Product placement
The Bopdrop app interface is shown on the creator's phone screen at the end of the video.
On-screen text
When your playlist is on shuffle and this banger starts playing and brings you back to a simpler time
Original caption
#musicrecommendations #playlists #macmiller #bdebonus #bopdrop
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