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43.3Silent UGCOther hook
Hook
larpathon
@andythropic
7.5K followers · usually 28.5K views a post
Views
1.2M
Likes
137.1K
Comments
372
Shares
10.6K
Why it worked
The video uses a relatable, slightly cynical observation about tech culture that resonates with the target audience, using humor to poke fun at the performative nature of hackathon attendees.
Summary
A montage of various attendees at a hackathon wearing branded apparel from prestigious tech companies like Uber, Y Combinator, SpaceX, and Microsoft. The video humorously labels the event a 'larpathon' to imply that the participants are roleplaying as high-level tech employees.
Structure
- 1Introduction of the term larpathon
- 2Showcasing attendees in branded tech gear
- 3Highlighting the contrast between the event and the corporate branding
- 4Final shot of a participant with a Rubik's cube
On-screen text
larpathon
Original caption
#hackathon #larp #startups #larping #computerscience
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