Hook

SO THIS IS MY ROBLOX GAME. THIS IS HOW I ADVERTISED MY ROBLOX GAME TO GO ON THE FRONT PAGE SHORTS. I RELEASED FIVE GAMES BEFORE, BUT FOUR OF THOSE GAMES WERE BEFORE 2023, WHICH MEANS I USE THE OLD ROBLOX SPONSORED AD SYSTEM. FOR THE GAME I RELEASED BACK IN FEBRUARY OF THIS YEAR, I USED THE NEW SPONSORED AD SYSTEM. AND THE WAY I APPROACHED IT WAS PRETTY SIMPLE. SO AS SOON AS I FELT MY GAME WAS READY TO RELEASE, STARTED OFF WITH $30 PER DAY OF ADVERTISEMENT. AND I KEPT IT THERE UNTIL I HAD STATS THAT I ACTUALLY LIKED. BECAUSE IN MY OPINION, IT'S NO POINT SCALING THE AD SPEND UNLESS THE METRICS ARE STRONG. SO WHAT REALLY MATTERS IS TO TEST WHETHER OR NOT THE GAME WILL HOLD PLAYERS WHEN THEY COME IN BECAUSE ROBLOX IS REALLY HEAVILY LOOKING AT HOW MUCH MONEY YOUR GAME MAKES AND HOW LONG THE PLAYERS STAY ON YOUR GAME. SO IF YOUR GAME IS MAKING MONEY AND PLAYERS ARE STAYING THEN ROBLOX IS GOING TO TAKE YOUR GAME A LOT MORE SERIOUSLY. FOR ME ONCE I SAW THE STATS WERE GOOD AND I WAS CONFIDENT I PUSHED IT TO $100 PER DAY BECAUSE I KNEW THE GAME ALREADY HAD ENOUGH SIGNAL. IT WASN'T JUST ME HOPING IT WOULD WORK THAT I HAD ENOUGH DATA THAT I FELT LIKE WHEN I INCREASED THEM AD SPEND, IT HAD A REAL CHANCE OF BEING PICKED UP BY THE ALGORITHM. SO, THIS RIGHT HERE IS YOUR OVERVIEW AND STATISTICS. AND IF YOU HAVE AROUND THREE OF THE SIX AT LEAST OF THE STAT BARS IN GREEN, THAT'S OFTEN GOOD ENOUGH FOR THE GAME TO BE PICKED UP BY THE ALGORITHM. OBVIOUSLY, IT'S NOT OFFICIAL RULE THAT IS WRITTEN DOWN, BUT IT'S JUST WHAT I'VE SEEN PERSONALLY FROM EXPERIENCE. AND AFTER A FEW DAYS, IT DID START HITTING A FEW FRONT PAGE SWORDS. AND THAT'S A REALLY BIG SHIFT. BECAUSE AT THAT POINT, THE PLAYERS COMING IN YOUR GAME ARE NOT COMING FROM ONLY ADS. THEY'RE MORE OR OPERATORS NOW. ONCE ROBLOX STARTS RECOMMENDING YOUR GAME, YOUR NEXT JOB IS LIVE OPS. SO THIS MEANS THINGS LIKE UPDATES, EVENTS, FIXES, NEW REASONS TO COME BACK, ALL OF THAT. BECAUSE GETTING ATTENTION IS ONE THING, BUT KEEPING MOMENTUM IS A COMPLETELY DIFFERENT GAME. AND FOR THE GAME I RELEASED THIS YEAR, THAT'S WHERE I FELL SHORT. I WAS PRIORITIZING SCHOOL AND SUMMER RECRUITING FOR INTERNSHIPS. SO I COULDN'T KEEP UP WITH THE GAME UPDATES THE WAY I WANTED IT TO. SO EVEN THOUGH THE GAME DID GET TRACTION AND IT DID GO ON FRONT PAGE, I DIDN'T KEEP UP WITH LIVE OPS. BECAUSE OF THAT, IT ENDED UP DYING OUT. THAT'S CAN HELP YOU GET THE OPPORTUNITY, BUT LIVE OPS IS WHAT KEEPS IT.
Their other posts in the index, biggest breakout first.