this list of due diligence

this list of due diligence terrifying questions to ask founders I think you're my name is I'm building a Latin inspired fragrance brand alongside two Abed and Nico from Mexico and Colombia I heard you you were talking smoothie shop to see that continuing with the consumer brand applied math degree from Harvard you were in consulting before school consumer is not for you to be going down why did you decide to do this I've always been excited about tangible product and something that I can bring friends and family reactions to what is the company's RIGHT TO EXIST? we think that Latin inspired brands are underrepresented fragrance space yes it was also an opportunity to reflect some of my experiences in Latin America whether that's a night out in Cartagena or rainforest after a storm we can really moments to life hasn't fully the existing brands DO PEOPLE CARE? in fragrance people care a lot and we see that through people who have stuck with the same scent and when there's a story behind a brand that people can connect with they embrace it signature scent or a and that for us as founders is really exciting does the product CHANGE BEHAVIOR? the fragrance definitely influences behavior um first it starts as a when you can build confidence and set your mood for the day finally do you think CUSTOMERS WILL PAY? legitimate business yeah because connect with brands there's a lot of longevity of customers excited about they repeat and come back makes it a venture that we see going potentially the where are you in the production process today so this is our the fragrance oh my on it and tweaked it with and it takes forever yeah something to market that we really love on ourselves and trying to get to market by hopefully launch later this year the third one I love all of these they've very fresh this is the how did you scents sure so we last year oh spicier that one is a night out yeah kind of cobblestone streets last year like developed like 50 different ideas or memories we had in Latin America between my it was really tough but we just what was the most like universally accessible but also unique concept that's the goal is like story time these are really my kind of scents