People whose phone flashes when they get a text message, why?

@juboo14

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Why it worked

The video taps into a relatable, low-stakes annoyance that sparks engagement through comments from people who either use the feature or agree that it is unnecessary.

Summary

The creator questions why some people enable the LED flash notification feature on their iPhones when receiving text messages. He expresses confusion and finds the feature unnecessary and extra.

Structure

1Creator poses a question about phone flash notifications
2Expresses confusion about why people use the feature
3Labels the feature as extra and unnecessary

On-screen text

People whose phone flashes when they get a text message, why?

Transcript

People whose phone flashes when they get a text message, why? Like, I don't know, it's just weird. Like, you're getting a text, you know you're getting a text, why do you need your phone to flash? It's just so extra. Like, what are you doing? What are you doing that you need your phone to flash? I don't know, it's just weird to me.