how to sell a company 2/10

@kathrynjc7

4.5K followers · usually 609 views a post

Views

2.8K

Likes

90

Comments

3

Shares

4

SoundTikTok sound · Hypnotize (Instrumental) [2014 Remaster]

Promoted product

—

Why it worked

The video uses a compelling hook (a $6 billion offer) and a relatable story about a successful company (Snapchat) to illustrate actionable advice on business growth and sales. The creator's personal experience adds credibility.

Summary

The creator shares two key strategies for selling a company: focusing on unique distribution and creating a physical product. They use the example of Snapchat's success, which stemmed from these two factors, to illustrate their point.

Structure

1Rejected $6B offer to grow company
2Competitor copied features
3Focused on distribution and physical products
4Achieved 200k followers through consistent content
5Sold company based on these two pillars

Call to action

follow me

On-screen text

how to sell a company 2/10 $6 billion my my that offered copying features two can't those distribution products actually Snapchat company reason because those definitely distribution videos years 200,000 platforms two physical want highly on things AI copied that on focus on unique distribution create a physical product on and you

Original caption

physical hardware & distribution is kingggg

More from @kathrynjc7

More breakout videos from this creator.

Transcript

I was offered $6 billion to sell my company. Ultimately, I said no because I believe that we can make it bigger than that. And then the person that offered it ended up copying all of our features. Now we're focusing on two things. You can't copy those two things. That is distribution and physical products. What I just told you is actually the story of Snapchat. I did just sell my company. And the reason that we sold is because we also focused on those two things. We definitely focused on distribution. I made seven videos a day for over three years to get 200,000 followers across our social platforms. Two, number two, we sold a physical product. So if you want to sell a company, I highly recommend focusing on these two things. In the age of AI software can be copied. That's why you need to focus on unique distribution and create a physical product.