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SWAN Beauty
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Hook
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@kathrynjc7
4.5K followers · usually 607 views a post
Views
5.9K
Likes
140
Comments
1
Shares
10
Selling · SaaS › AI Tool
Why it worked
The video likely performed well due to its controversial and attention-grabbing premise: a lavish influencer trip that yielded seemingly poor results, contrasted with a hidden, data-driven business strategy. This narrative creates intrigue and encourages viewers to watch for the explanation.
Summary
The video discusses SWAN Beauty, an AI startup that spent over $500,000 on an influencer trip to St. Barths. Despite gaining only 4,000 followers, the company's true ROI is in its biometric data collection and vertical monopoly strategy.
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Transcript, structure and on-screen text
4 beats, a 69-word transcript and 6 lines of on-screen text — the parts you need to write your own version.
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Original caption
A new Al startup spent $500,000+ on an influencer trip this weekend They only gained 4000 followers from the stunt But, the real ROl is in their biometric data collection and vertical monopoly @SWAN Beauty @ACQUIRED STYLE 👀
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