Why it worked
The video uses a humorous, relatable analogy that bridges the gap between a mundane real-world activity and tech industry jargon, making it highly shareable for a niche audience.
Summary
A short video shows a chef preparing a shawarma wrap. The text overlay makes a humorous comparison between the process of making shawarma and the concept of SaaS founders.
Structure
- 1Chef slicing meat from a vertical rotisserie
- 2Chef scraping meat onto a tray
- 3Chef assembling the shawarma wrap with various toppings
- 4Final wrap being prepared
On-screen text
they were the real SaaS founders
shawarma as a service